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SEO In 2017: 37 Shocking Stats That Are Hard To IgnoreAhfaz Ahmed
If you’re thinking that SEO is dead and it’s a waste of time and money, then you need to think again!
Because if you think SEO is useless and dead, its mostly because of your failed attempt to adapt to the changes. Yes, SEO changes constantly and many marketers fail to change their strategies and sink down.
This is what happened in 2011 when Google officially launched the Panda update. A majority number of websites experienced a serious drop in their rankings.
Since then it’s been a long ride for marketers who solely survive on SEO. But some marketers are still struggling to cope up with the latest search engine updates.
It’s because you don’t know the history and some important stats about SEO. Today I want to show you 37 SEO stats that will help you understand SEO well.
These statistics are essential for you to know if you are a marketer. Most importantly, these SEO statistics will help you make changes to your marketing and bring in good results.
So here are some great SEO stats you need to know:
1. SEO industry is worth $65 billion. (Tweet This)
SEO is an ever-growing industry and is worth 65 billion. And this is not it. It’s also predicted that this industry will grow to an estimated $79 billion by 2020.
The factors that lead to this huge growth is the increased number of searches and users. This is enough motivation for marketers who think this industry is at it’s end.
2. Google gets over 100 billion searches a month. (Tweet This)
100 billion searches a month worldwide is huge. And this is about to increase in the coming years. More than half of Google searches come from mobile devices. This is because of the wide use of Google Now.
This really shows the importance of having a mobile optimized website. But if you’re still not mobile friendly, keep reading. You will discover some more shocking facts.
3. Google owns 71% of the search engine market share. (Tweet This)
Google is the biggest search engine in the world and owns 71% of the market share. It’s competitors Bing and Baidu are far behind Google with only 11% and 8% market share respectively.
4. YouTube has become the 2nd Largest Search Engine. (Tweet This)
YouTube is growing and is a very helpful platform for marketers and advertisers. This huge video platform was bought by Google and now is the 2nd largest search engine after Google.
5. 33% of clicks from organic search results go to the first listing on Google. (Tweet This)
According to SocialFresh, the first listing on Google gets 33% of clicks. Now do you understand the importance of ranking first for a keyword?
6. Changing search algorithms (40%) and budget constraints (38%) are considered the most challenging obstacles to SEO success. (Tweet This)
As I said above, due to continuous changes in the search algorithm, many marketers are left behind the race and suffer.
And this one of the biggest challenging obstacles to SEO changes. To face this obstacle, you need to keep evolving with the latest changes.
7. Google estimates that the Internet now contains roughly five million terabytes of data – but the search giant has indexed only 0.04% of it all. (Tweet This)
This one is really mind-blowing. Google indexed only 0.04% data the Internet contains.
You can imagine how much data that could be!
8. Search and e-mail are the top two internet activities. (Tweet This)
A survey by Pew Internet found out that using the search engines or e-mail are the top two internet activities. Data says that 92% of online adults use search engines to find information on the Web.
9. 25% of all websites globally use WordPress as their development platform as of November 2015. (Tweet This)
According to W3techs, WordPress is used by 59.6% of all the websites whose content management system we know. This is 26.5% of all websites.
10. 54% of marketers surveyed believe there will be increased adoption and usage of SEO in 2015. (Tweet This)
It’s obvious, isn’t it?
As the SEO industry is growing, it is obvious that more and more marketers will start adopting SEO.
11. 89% worldwide rated SEO successful at achieving objectives of improved search rankings, website traffic and lead generation. (Tweet This)
One more reason to adopt SEO is the success it brings. Moreover, 73% of in-house marketers and 76% of US agencies worldwide said SEO provided excellent or good return on investment (ROI), the first- and second-highest responses.
12. 60% of companies report that their SEO and content strategy are integrated. (Tweet This)
Is your SEO and content strategy integrated? If not, take action now.
Because according to Digital Marketing Philippines, 60% of companies have these two integrated.
13. 57% of B2B marketers say SEO has the biggest impact on lead generation. (Tweet This)
NewsCred reported that 57% of B2B marketers have biggest impact on lead generation from SEO.
And this is because other channels do not convert well. Search engines have the highest conversion rate when it comes to lead generation.
In social channels, LinkedIn performs better than Facebook and Twitter for generating leads.
14. 86% of consumers stated that using a search engine allowed them to learn something new or important that helped him/her increase his/her knowledge. (Tweet This)
People learn a lot with the help of search engines. And this is why Google wants to arrange the information in the best way possible.
Apart from this, 73% of search engine users say that most or all the information they find as they use search engines is accurate and trustworthy.
15. 52% of adult users say search results have gotten more relevant and useful over time. (Tweet This)
The same research by Pew Internet also found that people are now getting more relevant search results. This is all because of the changing algorithm and the updates that wipe out useless results.
16. 50% of search queries contain four or more words. (Tweet This)
This is why you will see the top marketers asking you to target long-tail keywords. You should narrow down the problems your customers are facing and help them solve that specific problem.
Yes, keyword optimization is necessary but you should also understand the user intent. The reason why half of the search queries are longer is because people want solutions specific to their problem.
17. 95% of marketers use search engine marketing for inducing loyalty among their existing customers. (Tweet This)
Regalix revealed that 95% induce loyalty among their exiting customers with the help of search engine marketing. The study also revealed that the top three goals for search engine marketing are providing educational/informative content (96%), establishing oneself as a thought leader (86%) and enhancing brand reputation and awareness.
18. The average word count on pages in the top 10 search results has increased by around a quarter – rising from 975 in 2014 to 1,285 words in 2015. (Tweet This)
The average words in the top 10 search results is increasing every year. This is why experts tell us to write long-form content.
But one would argue that words are not a correct metric to determine the usefulness of a search result. The real reason behind this is that when you add more details to your page, it will be more helpful for the reader and hence will rank higher.
It’s not that you should write 10,000 words content to rank on top. But writing a 500 word article and expecting to outrank your competitors will surely not help.
19. Moz and BuzzSumo analyzed the shares and links of over 1 million articles and found that long form content of over 1,000 words consistently receives more shares and links than shorter form content. (Tweet This)
Another study done together by Moz and Buzzsumo also revealed that long-form content tends to generate more shares and links.
And more shares and links will help you rank better.
20. 81% of businesses consider their blogs to be an important asset to their businesses. (Tweet This)
Blogs help business in building their brand and reputation. And most importantly, they help these businesses in bringing traffic to their website.
According to Hubspot, Blogs also helps companies in getting more links and leads.
21. 70-80% of users ignore the paid ads, and only focus on the organic results. (Tweet This)
This is an eye-opener for those who invest a lot in paid ads. This study shows that users usually ignore paid ads. So if you’re spending a lot on paid ads, it’s time for you to think again.
Measure the ROI of your paid campaigns and see if they are bringing good results.
22. Only 44% of companies say they can measure paid search ROI effectively. (Tweet This)
One more problem for companies is that they are unable to measure the ROI of their paid search campaigns.
The last SEO stat says that you are losing money from paid search so I think it’s time for you to move on and experiment.
23. 72% of marketers worldwide said relevant content creation was the most effective SEO tactic.
Content creation is really effective if done the right way. It brings great results. It is the most effective SEO tactic according to Ascend2.
24. 86% of B2B marketers and 77% of B2C marketers use content marketing. (Tweet This)
Content marketing is very powerful and brings awesome end results. And that’s why many marketers use content marketing.
The research also says that this content marketing is very effective.
But not all marketers are able to track it’s ROI. Only 6% marketers are successful in tracking their content marketing ROI.
25. Having video on the landing page of your site makes it 53% more likely to show up on page 1 of Google. (Tweet This)
Having a video on the landing page will give your site an enormous boost in the search engines. This is why having a video on a landing page is necessary.
26. Businesses with websites of 401-1000 pages get 6x more leads than those with 51-100 pages. (Tweet This)
More pages, more leads. So having more pages will help you get more leads.
27. 88% Of Consumers Trust Online Reviews As Much As Personal Recommendations. (Tweet This)
According to BrightLocal, consumers trust reviews as much as personal recommendations. Their research also showed that 39% read reviews on a regular basis.
28. Of the small businesses with websites 10% updated their site at least once a week, 33% at least once a month, and 21% once per year or longer. (Tweet This)
How often do you update your website?
A study by eMarketer found that only 10% of small businesses updated their site atleast once a week.
29. 76% of marketers use Social Media to support and boost SEO. (Tweet This)
Social media helps in boosting SEO and 76% of marketers use social media. And it helps in improving search engine rankings.
Don’t believe me? Check out the next SEO stat.
30. 58% of marketers who have been using social media for one year or longer have improved search engine rankings. (Tweet This)
Social media helps in boosting your site engagement. And this helps in improving your site ranking.
This why marketers who have been social media for a long time have improved their rankings.
31. 61% marketers use responsive web design as part of their mobile SEO strategy. (Tweet This)
Are you among those 61% marketers?
If not, you are losing traffic, leads and customers. Because mobile accounts for a large number of searches on Google. And not having a mobile optimized site is like going to a war without any weapons.
The next stat will totally blow your mind!
32. On smartphones, conversion rates are 15 times higher from search than social. (Tweet This)
Mobile devices account for majority of searches and the conversions rates are also very high.
87% of internet users now have a smartphone. This means that most of the people who were using PC/Laptop for using the internet are now using smartphones.
So having a mobile-friendly site should be a top priority for any marketer.
33. 61% of consumers said that they are more likely to contact a local business if they have a mobile optimized site. (Tweet This)
Even if you’re a local business, having mobile-optimized website will help you.
This study done by BrightLocalshows why local business need to have mobile optimzed site.
So you are more likely to be contacted if you’re mobile optimized. 😉
34. By the end of 2018, there will be 73 billion phone calls generated from mobile search alone. Calls from search are growing by 42% a year. (Tweet This)
People are now using search for generating calls. But what does this has to do with SEO?
Well, John Gagnon made some predictions about search marketing and highlighted the importance of mobile for marketers.
35. 44% of online shoppers begin by using a search engine. (Tweet This)
What will you do if you want to shop something online?
Probably begin with a search about the product you want to buy. This is why many marketers target commercial keywords.
Online shoppers start with a review about a product, then go for discount and finally buy the product. This cycle is different for different products.
36. 43% of consumers do online research while in the store. (Tweet This)
Consumers do online research while in store. Marketers can take advantage of this by providing useful information because consumers will not wait while shopping in the store.
They want quick answers to their question.
37. The highest spenders are more likely to turn to organic search for information. (Tweet This)
Marketing Pilgrim found out that highest spenders usually rely on organic search for information. What does this mean for marketers?
Focus on search engines so that you can help super-spenders find helpful information. Since they are super-spenders you might also get super-paid by them. 😉
These SEO stats are pretty eye-opening for those who are new to this industry. Those who have been in this industry for years might know some of these stats.
The most important thing is what you learn from these statistics. These facts and figures will help you understand more about SEO and change your strategy when the algorithm changes.
This also helps in learning what other marketers are doing. All you need to remember is how you are going to survive in this billion dollar industry.